The Case for Prepaid

Vantiv Invites You to Attend This Webinar

The recession, demographics, and other factors have changed the way people pay for goods and services. Learn about the different types of prepaid cards and why they're likely to explode in popularity over the coming years.

Wednesday, July 18, 2012
12pm EST - 1pm EST

What You'll Learn

Update your knowledge of:

  • How recent legislation has contributed to the demand for prepaid
  • Why prepaid cards are likely to grow in popularity – and which types
  • Which segments of the population are most likely to use prepaid cards and why
  • What consumers think about the security of prepaid cards for retail versus online purchases

Learn how to:

  • Cut through the potential roadblocks for greater adoption of prepaid cards
  • Understand how prepaid cards might factor in the evolving mobile payment space
  • Learn how prepaid cards can help meet consumer expectations of payment choice and improve brand loyalty.


New 2012 primary research from Vantiv shows that consumers are adopting the use of prepaid cards rapidly and that trend is likely to continue. The need for more control of spending, recent legislation, and concerns over security are some of the main factors that contribute towards the shift in consumer behavior.

Data-Driven Insights

How can financial institutions and merchants position themselves to meet consumer interest in prepaid? Join us on Wednesday, July 18, for a live webinar featuring key findings from the Vantiv Insight Series Research, conducted by Mercator Advisory Group. Ed Paciolla, Vantiv Prepaid Expert, and Ken Paterson, Head of Research Operations at Mercator, will explore the growing prepaid trend and what companies need to understand in order to meet consumer payment expectations going forward.

Featured Speakers

Ed Paciolla, Vantiv Prepaid Expert

As VP Prepaid Product, Ed is responsible for managing the Vantiv open- and closed-loop products. He brings more than a decade of experience in developing and launching a full range of prepaid solutions for companies such as First Data and Transfirst.

Ken Paterson, Head of Research Operations at Mercator

As director of Mercator's research unit, Ken has been closely involved in the development of primary research for clients like Vantiv who need quantitative insights. Ken is currently VP of Research Operations for Mercator Advisory Group.

Register Today

Space is limited, so register today to secure your attendance at this key webinar.