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Welcome to the spring edition of Forum, Vantiv’s Merchant Solutions for financial institutions quarterly newsletter.

With each issue, we highlight trending products, share thought leadership, introduce new marketing materials, and provide tips for engaging potential merchant customers. We encourage you to share this newsletter with your bank staff and even post it to your intranet. We hope you find the content relevant, valuable and insightful.


Announcing Merchant Solutions for Financial Institutions

Vantiv is committed to providing more than “services” to our bank partners. Our team provides robust merchant solutions for our bank partners and their customers and it’s vital that our name reflects those capabilities. We feel so strongly about this commitment, that we have rebranded our program “Merchant Solutions for financial institutions.” We look forward partner with you throughout 2016.

Vantiv POV- The Year for More 2016 Trends for Financial Institutions

The past year brought about some of the biggest changes the payments and financial services industries have ever seen with the EMV liability shift in October. As financial institutions continue to adopt EMV and heighten security measures, what will 2016 bring?

EMV

As EMV continues to be an important topic, we want to ensure you continue to have resources available to assist you in conversations with your merchant services customers.


Skipjack Product Retirement- Introduction to Virtual Pay

We strive to give your merchants the best possible technology offerings in the market. After extensive review of our payment gateway strategy for small and medium-sized merchants, we have decided to sunset Skipjack on September 1, 2016 at 12:00 AM ET.
What product applications and services are affected?

  • Skipjack (NPC Secure) Virtual Terminal
  • Plug-in for QuickBooks®
  • FormBuilder hosted payments
  • Custom payment applications
  • Points-of-integration
  • PowerPay, custom lockbox application

Starting in June 2016, if your merchants use Skipjack (NPC Secure) virtual terminal or manual batch uploading services, we will migrate them through a very carefully coordinated transition.

Virtual Pay is an easy-to-use virtual terminal solution that will provide merchants an online solution to capture card-not-present, mail-order/telephone-order (MOTO) and card present transactions in a retail environment for a single, recurring, or multiple–location merchants. Best of all, this secure web-based solution requires no software installation making it easy to start processing card payments.

An email communication explaining this change and actions required to make the migration was sent to all current Skipjack customers on March 14, 2016.


Vantiv Webinar Series: Implications of Rising Interest Rates on Deposit and Payments

Even though the Fed raised its benchmark short-term rates recently, no one expects rates to rise rapidly. That is an important consideration as banks prepare to act in order to preserve and grow the value of deposits. Recently Simon Powley, SVP, Senior Leader Partnership Management, presented an informative webinar that explored the results of our exclusive research with Oliver Wyman on this topic. If you were unable to attend the webinar, the presentation and slides can be downloaded. Additionally, an “Implications of Rising Interest Rates on Deposit and Payments” white paper and brief are also available.



Industry Hot Topics

Stay current on information that may be relevant to you and your merchants. View the links below to learn more about these topics, and contact your Partnership Manager on how we can partner together on future learnings.



Marketing Corner: New Social Media Messaging for your Bank

Social media is a powerful marketing tool. And as your partner, Vantiv wants to help you reach more audiences. We’ve developed ongoing and relevant messaging that you can post on your social media and intranet sites. We welcome you to use the content below and encourage you to check back regularly for new posts

Twitter

  • Our partner @Vantiv explains why there’s more to #EMV cards than meets the eye: http://bit.ly/1QwS3tl
  • Our partner @Vantiv explores the five ways #SMBs are losing money without even knowing it: http://bit.ly/1Q7776I
  • .@Vantiv takes a look at consumers shopping habits to help you determine your next steps toward #fraud protection: http://bit.ly/1K9YxSn
  • This month’s @Vantiv Omnicommerce Tracker looks at adding loyalty programs into the #omnichannel experience: http://bit.ly/1PiSc5Q @pymnts
Facebook
  • As businesses continue to accept #EMV cards following the liability switch, there are a few important facts about chipped cards to keep in mind. Our partners at Vantiv discuss the facts around EMV and how the liability shift can have a positive effect on the #payments industry: http://bit.ly/1QwS3tl
  • Knowing how your customers feel about fraud protection can help you better improve your cybersecurity. Vantiv takes a closer look at consumer shopping habits, what steps they’re taking to protect themselves from fraud and how they feels about the various payment options available: http://bit.ly/1K9YxSn
LinkedIn
  • Small businesses need to make the most of every penny they earn if they are to continue to play a crucial role in supporting America’s economy. Our partners at Vantiv explore five ways that small businesses could be losing money: http://bit.ly/1Q7776I
  • With the rise of the “always-connected” customer, businesses are bringing their loyalty and rewards programs into the digital realm to interact with customers wherever they may be. Learn more about how businesses are incorporating loyalty and rewards programs into their omnichannel strategies in the latest Vantiv Omnicommerce Tracker, powered by PYMNTS.com: http://bit.ly/1PiSc5Q



Merchant Conversation Starter Tips: Top Questions for Bank Customers from Tellers and Managers

Finding conversation starters that work is as easy as understanding what type of product or service the client is conducting to consider which topics will be of interest to the merchant.

  • Are you a business owner?
  • Does your business accept credit cards?
  • Do you understand all the fees applied to your monthly merchant services statement?
  • Did you know that we offer competitive merchant services solutions?
  • Would it be okay if we had someone call you to set up an appointment to discuss our solutions and offer a no-obligatory free analysis?


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