Welcome to the summer edition of Forum, Vantiv’s Merchant Solutions for Financial Institutions quarterly newsletter.

With each issue, we highlight trending products, share thought leadership, introduce new marketing materials, and provide tips for engaging potential merchant customers. We encourage you to share this newsletter with your team and even post it to your intranet. We hope you find the content relevant, valuable and insightful.


Forbes ranks Vantiv as one of America's fastest growing tech companies

Chosen from a short list of 5,000 companies, Forbes magazine has selected Vantiv as one of America’s Fastest Growing Tech Companies in 2017, placing 21st in the list of 25. For the second time since 2012, Vantiv has been ranked alongside some of the most respected tech companies in the United States.

We take pride in being a trusted partner to our merchants, financial institutions, and technology partners navigating the changing and complex payments landscape. This recognition is just a confirmation of our ability to continue to deliver the emerging technologies and innovations our clients seek.

Read the Forbes article.


You know, knowledge is its own reward

But picking up $500 for the team to celebrate isn’t bad either.

The Vantiv Marketing team launched the new Marketing Assessment Tool during the Marketing Matters Webinar on June 20. They presented on the new tool and the process for working with the Principal Partnership Managers to develop a Marketing Action Plan based on the results. The webinar was less than 30 minutes long. Listen to a replay.

This new tool is a quick 10-question assessment that delivers a customized report with helpful links and downloadable resources to help you optimize your program from a marketing perspective. The customized report is emailed to you and your Principal Partnership Manager, who will schedule a meeting with you and your team to work on a Marketing Action Plan.

Our request to you is as follows:

  • Take 5 minutes to take the Marketing Assessment.
  • Request at least 2 additional members of your team to take it as well (i.e. a Marketing contact and a Business Development/Sales contact within the bank)

We are so confident that this new tool will help set the stage for growth opportunities that we are awarding $500 to the first five bank partners who complete the Marketing Assessment, develop a Marketing Action Plan, and adopt a least three new marketing motions! You can use this reward money however you would like to celebrate with the team that helped with the Assessment and the development of the Marketing Action Plan.


Vantiv Celebrates Banker Appreciation Week

Teller Appreciation Week is October 2-6, 2017. Leading up to this week, Vantiv would like to extend our appreciation to your employees who support the Vantiv merchant solutions program. Our goal is to build stronger relationships between our sales teams and your branches by taking time to show our appreciation to your staff.

You will be able to nominate an employee who has gone above and beyond to promote Vantiv’s services and make qualified referrals. We will recognize your employees with prizes and tokens of appreciation and share resources with you that you can use to show your appreciation for your staff.

Look for more details coming soon via email and on the Vantiv Partner Portal.


Uncovering the "new normal" in payment security for financial institutions

 

From acquirers and financial institutions to merchants and consumers, every entity in the payments system is subject to security risks. Building and maintaining a security program to manage these risks is imperative in today’s environment.

Vantiv’s recent webinar, “The new normal in security—considerations for managing risk,” provided an insightful look into the security threats facing today’s businesses and the responsibilities of financial institutions and the payments industry to protect their data. The Q&A-style webinar featured Jessika Wood, SVP, Merchant Solutions for Financial Institutions at Vantiv, interviewing Andrew Turner, Chief Security Officer at Vantiv.

Missed the webinar? No problem. You can learn more about Vantiv’s Security Mission and what we are doing to protect the entire Vantiv payments ecosystem, which includes your financial institution.

Listen to a quick recap or view the entire 30 minute webinar on-demand.


Partner resources for the whole team

The Vantiv Partner Portal is designed specifically for our financial institution partners. It includes many resources, such as payment industry content and downloadable marketing materials that are geared toward helping your teams start conversations with business customers and generate merchant solutions referrals. It is an easy-to-understand site that’s mobile-optimized for convenient access from any device. Give your entire team access to the resources they need to help them be successful.

Getting started

  • When registering for the first time, you will need to create a user name (must be your financial institution email address) and password.
  • You will receive a temporary password after registering via email, which you use to log in for the first time.
  • You will also input your mobile phone number. The system will prompt you for a second verification (one-time password) which is a six digit number that will be sent to your mobile phone.

New Social Media Messaging for your Financial Institution

Social media is a powerful marketing tool. And as your partner, Vantiv wants to help you reach more audiences. We’ve developed ongoing and relevant messaging that you can post on your social media and intranet sites. For a complete list, sign into the Vantiv Partner Portal and search under Marketing Resources / Strategies and Tools / Digital Presence Strategy.

Twitter

  • Do you use an online #POS system? Our partner @Vantiv has 5 security measures you should consider. http://bit.ly/2uvFtYD

Facebook

  • Gartner forecasts that the worldwide mobile payment market will have more than 450 million users and a transaction value of more than $721 billion in 2017. Here’s your small business guide to mobile wallets from our partner Vantiv. http://bit.ly/2sv812V  

LinkedIn

  • Stores everywhere and of every size and type are getting creative to deliver a consistent, integrated, convenient shopping experience. This is the omnichannel experience, explained by our partner Vantiv. http://bit.ly/2sM5h5H

Stay current on Vantiv and payment industry updates that impact your financial institution. Follow us!

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