Welcome to the winter edition of Forum, Vantiv’s Merchant Solutions for Financial Institutions quarterly newsletter.

With each issue, we highlight trending products, share thought leadership, introduce new marketing materials, and provide tips for engaging potential merchant customers. We encourage you to share this newsletter with your team and even post it to your intranet. We hope you find the content relevant, valuable and insightful.

Partner Resources - Vantiv Partner Portal

The Vantiv Partner Portal (vantivpartnerportal.com) is designed specifically for our financial institution partners. It includes many resources, such as payment industry content and downloadable marketing materials that are geared toward helping your teams start conversations with business customers and generate merchant solutions referrals. It is an easy-to-understand site that’s mobile optimized for convenient access from any device. Give your entire team access to the resources they need to help them be successful.

The Vantiv Partner Portal has four easy-to-navigate sections:

Learn how to identify opportunities, qualify a prospective customer, enter referrals and earn reward points.

Marketing Resources
All your marketing resources in one place - learn more about the payments industry through our thought leadership articles and quarterly newsletters. We provide sales collateral and product information to make referring business to Vantiv easy.

Who to Contact
Whether you or your customer needs help, our Partner Assist and Merchant Assist teams are ready to answer your questions.

Vantiv Advantage
One of the strongest and most comprehensive partner programs in the payments space, Vantiv Advantage makes everything easier for partners by helping to protect and grow your brand, keeping you ahead of market innovation, making it easier for you to win business and build relationships, and driving customer loyalty and profitability.

Give your team access – click for easy-to-follow login instructions you can give your entire team

Customer Care – Merchant Advantage

When you partner with Vantiv to provide merchant services, your customers are our customers. In fact, customer care is the cornerstone of Vantiv Advantage, our partner program. You can trust us with the service merchants need – and the confidentiality, care, and expertise they expect.

We are excited to announce a new merchant customer support site. The new site URL is vantiv.com/hellomerchant. This site is for processing merchants and contains product, news and support information.

What are the specific goals of the site?

  • Help your merchants grow, improve and secure their business
  • Build loyalty and engagement through ongoing communications contained in newsletters, videos, and webinars
  • Answer and resolve merchant inquiries through a self-care, online support tool

What can you do?

  • Visit the site – bookmark it – use it
  • Direct your customer to the site when you speak with them

How to introduce to your customers:

  • Thank your choosing to work with us and Vantiv for your payment processing. As you get activated and as your business grows, you likely will have questions or want to learn more about how to grow your business.
  • Please visit vantiv.com/hellomerchant or vantiv.com/merchant-resources which contains product, news and support information.
  • Now everything you need to know about payments for your business is just a click away.

Upcoming Webinar – Register Today

Marketing Matters Series

Date: Thursday, February 16th, 2:00 – 3:00 pm ET

Title: Q1: Enhanced Partner Resources are Your Advantage

We are excited to announce a quarterly webinar series directed to your marketing and business banking teams. Each webinar will highlight marketing strategies, materials, and more that will help drive the success of your merchant services program.

Register here today: http://bit.ly/2je22Pm. Visit the Vantiv Partner Portal for an entire schedule and recordings.

Tips to Identify Merchant Services Opportunities

Tip #1: Look for customers who have another processor making deposits.
When you are assisting a merchant with their banking needs, you may see another processor servicing your client and depositing for their merchant services. Politely ask if they would be willing to speak with us to reduce risk and review their current services.
Conversation Starter:
“I see that 123 Merchant services are depositing funds to your business account. We currently offer Merchant Services. May I ask our merchant account specialist to contact you to see what tailored services we can provide your business?”

Tip #2: Look for customers depositing large amounts of cash and checks.
When you see merchants who deposit large amounts of cash and checks on a weekly/daily basis, here’s a conversation starter.
Conversation Starter:
“We provide several payment methods that you could offer at your business that could be beneficial to you and at the same time save you time & money. May I ask our merchant account specialist to contact you to discuss ways to build a solution for your business?

New Social Media Messaging for your financial institution

Social media is a powerful marketing tool. And as your partner, Vantiv wants to help you reach more audiences. We’ve developed ongoing and relevant messaging that you can post on your social media and intranet sites. Sign in to the Vantiv Partner Portal and you’ll find the latest social media recommendations under Marketing Resources/Sales Collateral/Digital Assets.

Thought Leadership Webinar and White Paper Available

In case you missed Vantiv’s recent thought leadership webinar “Getting Business Benefits from your Regulatory Investments” presented by Simon Powley, Vantiv SVP Partnership Management Executive, it is available on-demand.

The webinar and white paper outline how financial institutions can realize the value of their significant regulatory investments. To download the materials, visit the Vantiv Partner Portal and navigate to Marketing Resources/Sales Collateral/Webinars and Thought Leadership.