Season’s greenings:
Where, how and why 1,001 consumers plan to spend this holiday

This could be the year that tips the scales in favor of online spending over in-store spending. Learn how and where consumers plan to shop, what form of money they’ll use to spend, what type of gifts they prefer to keep or return, and even how current events like recent data breaches have affected their shopping habits.

newsletter-nov2017-180x120_2-direct.jpg


This holiday, try using Pins to win the heart of customers

Who doesn’t love a good Pinterest board? Pinterest has over 150 million monthly users and they are doing more than just pinning wedding ideas, favorite recipes or DIY projects – they’re using Pinterest to make purchasing decisions. Get customers interested in your business this holiday season using these simple, creative tactics.



Essential interviewer skills to make great hiring decisions

Whether you are still hiring for the holidays or planning for the New Year, if you sometimes feel overwhelmed or intimidated by the hiring process, you’re not alone. Adopt these helpful tips to take some of the stress and uncertainty out of the equation.


newsletter-nov2017-180x120_5-direct.jpg


MERCHANT SPOTLIGHT:
Dog Lovers of Tarpon

The pet industry is big business – however, last year, cats and dogs weren’t spending over $66 billion on themselves. So how does a pet supply store cater to animals and their humans? Just ask Dog Lovers of Tarpon. This Tarpon Springs, Fla., shop keeps everyone happy with chew toys, loyalty buyer programs, healthy food and treats, social media marketing, quality customer service, and so much more.


newsletter-nov2017-footer.jpg