Welcome to the spring edition of Forum, Vantiv’s Merchant Solutions for Financial Institutions quarterly newsletter.

With each issue, we highlight trending products, share thought leadership, introduce new marketing materials, and provide tips for engaging potential merchant customers. We encourage you to share this newsletter with your team and even post it to your intranet. We hope you find the content relevant, valuable and insightful.

Vantiv Celebrates National Small Business Week

Vantiv has been celebrating our SMB (small and medium business) customers in conjunction with National Small Business Week by bringing trust and fun to our merchants, while also bringing awareness to the many Vantiv resources available to our SMB customers.

We have Vantiv staff across the country surprising customers with “Vantiv ♥ local businesses” postcards and even delivering cupcakes to select businesses. A social media contest has also been launched that includes chances to win gift cards, and we are featuring a new customer each business day on social media.

Watch the Vantiv Thank you for your business video and check out the Customer Appreciation Week landing page.

Want to get involved? Sign into the Vantiv Partner Portal to learn more.

No New Business Customer Left Behind

No New Business Customer Left Behind

  • Are you optimizing fresh opportunities in-the-moment for related services?
  • Does your staff have the training and tools to successfully make referrals?
  • Do you suffer from banker reluctance / apathy to call clients?

Vantiv has the tools and recommendations to help our partners execute a disciplined approach to uncovering business needs for Merchant Services. We have developed best practices for driving awareness at account opening and nurturing leads over time to encourage an increase in branch participation and ultimately net new revenue.

Enhance your existing customer base strategy by:

  • Bundling Merchant Services with bank products
  • Implementing Bank Referral Training (ABC Model)
  • Ensuring in-branch and online awareness (marketing content)
  • Incorporating a Nurture Campaign with new DDA leads that are unreachable or deferred
  • And more!

View the “Vantiv Advantage: DDA Program Overview” in the Vantiv Partner Portal to learn more!

It's never too late to register for the Vantiv Partner Portal

The Vantiv Partner Portal (vantivpartnerportal.com) is designed specifically for you. It includes many resources, such as payment industry content and downloadable marketing materials that are geared toward helping your teams start conversations with business customers and generate merchant solutions referrals.

Need help building your digital presence? Check out the recommendations in the Vantiv Partner Portal to make sure you are reaching your intended targets. You can find these helpful hints under Marketing Resources/Sales Collateral/How to Build Digital Presence.

Product Resources – More Payment Processing Options

Merchants have a lot of choice when it comes to the devices, terminals and POS systems.

  • Basic card acceptance, as well as chip cards and contactless payments can be accomplished by many of today’s modern stand-alone terminals.
  • Smart terminals include not only those features, but often add additional features, such as customer loyalty and inventory management capabilities, helping merchants to manage their businesses and relationships with their customers.
  • Integrated point-of-sale (POS) systems are often used by more specialized businesses, such as retailers and restaurants, where software helps drive operations and includes functions such as order placement, customer loyalty and other back-end business functionality.

Vantiv is ready to launch new technologies and solutions to traditional and high-growth verticals such as healthcare, government and property management. Stay tuned!

More Payment Options

Upcoming Webinar - Marketing Matters Series

The next quarterly Marketing Matters webinar will be announced soon. The webinars highlight marketing strategies, materials, and more that will help drive the success of your merchant services program. You will receive an invitation to register soon. Stay tuned! Visit the Vantiv Partner Portal for registration details and recordings of prior webinars.

New Social Media Messaging for your Financial Institution

Social media is a powerful marketing tool. And as your partner, Vantiv wants to help you reach more audiences. We’ve developed ongoing and relevant messaging that you can post on your social media and intranet sites. For a complete list, sign into the Vantiv Partner Portal and search under Marketing Resources/Sales Collateral/Digital Assets.


  • Retail has been taken over by the convenience of subscriptions. Our partner @Vantiv explains why this is important!


  • From movies and music to clothing and snacks, our partner Vantiv explains why subscription services are of increasing importance to your retail strategy.


  • According to the latest research from our partner Vantiv, 92% of millennials have active subscriptions to things like streaming services, beauty and home products. Read why it’s important to market to this demographic.

We make it easy us to stay current on Vantiv and payment industry updates that impact your financial institution. Follow us!

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