Welcome to the fall edition of Forum, Vantiv’s Merchant Solutions for Financial Institutions quarterly newsletter.

With each issue, we highlight trending products, share thought leadership, introduce new marketing materials, and provide tips for engaging potential merchant customers. We encourage you to share this newsletter with your bank staff and even post it to your intranet. We hope you find the content relevant, valuable and insightful. All prior newsletters can be found in the Vantiv Partner Portal.



Vantiv Advantage Partner Program Launches

Financial institution partnerships are the core of Vantiv’s business. Your success is of upmost importance to us, and we’re continually investing in new programs and tools to support your growth and profitability. As part of our long-term dedication to our financial institutions partners’ success, we’re strengthening the foundation of our partnership by launching Vantiv Advantage, our new comprehensive partner program. Vantiv Advantage is focused on four key areas to enhance your partner experience:

  • Better customer care that ensures your customers have a great experience
  • Stronger product support from our implementation and product development teams
  • Greater partner resources including powerful collateral, thought leadership, and relationship management support
  • Impactful partner rewards to help you deepen merchant relationships, increase merchant solutions and stem attrition to competitors

Click here to learn more about Vantiv Advantage or contact your Vantiv partnership manager.


Partner Resources - Vantiv Partner Portal

We are excited to announce our newly refreshed Vantiv Partner Portal is live! The Vantiv Partner Portal (www.vantivpartnerportal.com) is designed specifically for our bank partners to bring you payment industry content and materials to help you generate merchant solution referrals and start earning rewards. It has a new streamlined user experience that’s mobile optimized for convenient access from any device.
Your new “go to” place for merchant solutions. Get your entire team registered today!
Make sure your bank team members get registered today to take advantage of the new tools and marketing resources available in the Vantiv Partner Portal.

  • When registering, you will need to create a user name (this must be your company email address) and password, you will receive a temporary password after registration via email which you must use to login for the first time. You will also have to input your mobile phone number since the system will prompt you to provide a six digit number when logging in then you’ll have immediate access to the updated site.
  • If you are logging in after registering, you will login with your username and password then you will be prompted for a second verification where you must enter a six digit number that will be sent to the user’s mobile number, then you’ll have immediate access to the updated site. We know it’s an extra step in accessing your content, but we feel it’s a great trade-off with the added security benefits.

Customer Care

MerchantAdvantage™
MerchantAdvantage(https://www.vantiv.com/merchant-resources) is our new single-stop destination for Vantiv merchants that contains product, news and support information. Be sure to bookmark the site for future reference. The site includes product information, easy-to-use solution and training resources, and a comprehensive payments news center with card network alerts.

Newsletters
A true partner builds merchant loyalty and engagement through consistent communications and ongoing nurturing efforts. We keep merchants informed and engaged with monthly updates to our merchant solutions products and services through product bulletins, payment education newsletters, videos and webinars.


Marketing Corner

New Social Media Messaging for your Bank

Social media is a powerful marketing tool. And as your partner, Vantiv wants to help you reach more audiences. We’ve developed ongoing and relevant messaging that you can post on your social media and intranet sites.

Twitter

  • Our partner @Vantiv shares 5 thing businesses need to take into account when looking to accept credit cards http://bit.ly/2dRn9oD
  • 77% of consumers prefer #EMV #chip cards for added security. Our partner @Vantiv details its latest survey findings: http://bit.ly/2cSgidt
  • Here’s our partner Vantiv’s list of most frequently asked questions when it comes to credit card processing: http://bit.ly/2dx8vj3

Facebook

  • Survey: What consumers are saying about card fraud – including that 77 percent of respondents prefer to use a chip card thanks to added security. Learn more in this ShopTalk survey by our partner Vantiv: http://bit.ly/2cSgidt
  • Is your business looking to make the shift to credit card payment acceptance? Our partner Vantiv shared five critical considerations that will ensure your business makes the right strategic decision: http://bit.ly/2dRn9oD
  • Get informed and up-to-speed. Our partner Vantiv shares a list of the 10 most frequently asked questions about credit card payment processing, including factors to consider when selecting a POS terminal and what payment processing will cost your business: http://bit.ly/2dx8vj3

LinkedIn

  • When it comes to online retail, security remains a primary concern. Our partner Vantiv is here to help, detailing how SSL and CVV verification can ensure a safe and seamless shopping experience for consumers: http://bit.ly/2dv9ZKP
  • Many businesses are considering upgrades and improvements to retail processes to beat the holiday rush. According to our partner Vantiv, leveraging NFC and mobile payments technologies can go a long way to winning over consumers this busy holiday season: http://bit.ly/2drBzfx
  • What are ACH payments and how do they differ from debit card transactions? Our partner Vantiv has the answers: http://bit.ly/2cSpLSb

New Thought Leadership Webinar and White Paper Available

In case you missed Vantiv’s recent thought leadership webinar “Commercial Banking and Payments: Innovations and Winning Approaches”, presented by Simon Powley, Vantiv SVP Partnership Management Executive, it is available on-demand.

The webinar focuses on key insights into trends in payments and treasury services, advances in business intelligence, and innovations that are driving payment solutions. To download the materials visit the Vantiv Partner Portal and navigate to Marketing Resources/Sales Collateral/Webinars and Thought Leadership.

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