The other aspect of the fraud landscape that needs clarity is Signature Debit fraud versus PIN debit fraud. The main card networks have requirements for financial institutions to report their Signature Debit fraud, but there isn't a corresponding requirement from the EFT networks for institutions to report PIN debit fraud, so PIN fraud is less understood.
Well the statistics are not completely clear on that, but there is some evidence that suggests that Debit cardholders are more sensitive to card fraud than Credit cardholders. And there's a good reason for this since the Debit card is tied to checking accounts, savings accounts, things along those lines that really hit home for a cardholder. So institutions need to make sure they have good fraud prevention tools and strategies. There are tools that look at incoming authorizations and analyze them for the probability of being fraudulent – and this is the first line of defense where you can stop fraud from even happening. You're able to conduct a fraud analysis before you even respond back to the merchant either approving or denying that particular authorization request. And by being able to put those fraud tools up front like that, you're able to actually mitigate those fraud losses, and minimize the impact to cardholders. Because while restitution costs can be measured in finite amounts, the more worrisome impact should be the loss of customers' confidence in the very safety and security of your institution. And the worst-case scenario? If your institution first learns of a fraud incident when your own customers report them. This tells your customers that you are unable to protect them.
At Vantiv, we clearly see the trend that fraud is changing so rapidly and becoming so much more complex – it's simply becoming more complex than what many FIs have the resources, ability or skill set to handle internally. And the fraudsters are smart, they know that most FIs are not monitoring fraud from Friday at 5 p.m. to Monday at 8 a.m. So many FIs are seeing the wisdom of hiring professional services to manage fraud for them. These services have dedicated staff who deals with card fraud day in and day out, so they know it very well. And they can provide 24/7/365 protection, which is nearly impossible for an institution to do themselves. Some even offer the FI liability protection to provide a complete peace-of-mind solution.